Social media has made the world a global village. Gone are the days when video jingles where being publicized on televisions to advertise a business. Now, the new trend is with aid of social media. No matter how small scale or large scale your business is, the best decision you can make for your organization is to have a social space. It is not limited to a particular location.
Social media assists you in interacting with your clients, irrespective of their location. It creates awareness for your business and increases sales and deals. Around the globe, there are several people signed up to various online media consistently, leveraging on this platforms would simply ensure the increment of sales.
Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely and willing to pay for your products or services. The use of social media is to entice them to buy. Social media gives a boost to businesses since shoppers constantly sign on to it day by day and can interact with business pages.
Below are 5(five) social platforms which can be leveraged for business advertisements:
To ensure advertisement on social media is effective, the following are guidelines to adhere to:
1. Get Attention and Build Awareness
If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.
Here’s a fact: social media content gets attention.
A content strategy has to be carefully thought-out and executed. What message do your customers want to see, how are they going to identify with your brand, and what will get them to click on your post or comment on it to garner a conversation?
Define what you want to get out of social media to develop a social media strategy for brand awareness. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.
2. Communicate Authority
Customers are increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.
Will they find an empty storefront or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and approachable.
Look for ways to demonstrate your expertise as a thought leader in your industry—like writing pieces related to your expertise or expanding on your company’s mission. By showing what your business offers and values, you will establish confidence in potential customers.
3. Show Authenticity
Customers aren’t interested in businesses that publish dry, corporate-style social media posts.
Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? While brands need to be polite and empathetic to their audiences, it is more important to find a voice and take a stand.
Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.
4. Encourage Engagement
Sometimes, a seemingly simple social media post, such as one promoting a pair of shoes, can receive several likes, comments, and shares. People can even ask strangers in the feed if they have received their shoes, how long the shipping took, if they liked them, and other questions.
Social media opens the conversation for instant interaction, relationship building, and customer loyalty.
“Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners.
But remember: you don’t have to do everything. Play with new ways to connect with your audience, and give yourself permission to learn as you go. One day, you could post a series of Instagram Stories to give customers a behind-the-scenes tour of your office. The next, you could host a quick Q&A session via Facebook Live video streaming. Over time, you’ll get a better idea of your followers’ preferences.
You can create engaging video content for social media with a simple setup—good lighting, a smartphone, and a tripod. Also, do a test run before you go live to make sure your internet connection or hotspot has enough speed to avoid delays and interruptions.
5. Provide Support
Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.
Develop your reputation as a responsive, caring brand by offering support through social channels:
- Create a system for tracking customer comments, questions, and complaints on social media.
- Respond as quickly as possible to questions and concerns.
- Go out of your way to be positive and helpful.
- Listen to criticism and make customers feel heard.
- Know when to resolve public conversations in private messages.
Leveraging on social media is a decent begininng stage to expanding and growing your business. Don’t be too hard on yourself when at first you don’t make your target sales. Remember a journey of a thousand miles begins with a step. Start today by opening a page, creating contents and growing organically. The more you become exposed to your target audience, the more conversion rate for you. Reaching more customers equals more money. Start today.